I was immediately drawn to the warm, welcoming environment of Biebs & Ash – Goshen when I first walked in. The background was filled with soft indie music that blended in perfectly with the soft conversation of customers savoring their afternoon snacks. Fun, hand-painted murals adorned the walls, vibrant splashes of color as fresh as the counter’s juicer. As I walked up to the display case, the sight of the artisanal breads, flaky pastries, and carefully stacked bowls of granola parfaits brightened my eyes.
With a warm nod and a sincere smile, a barista welcomed me and enthusiastically described the daily specials, which included a house-made vegan chocolate ganache tart that sounded delicious and an iced matcha latte with a hint of lavender. As I sat down at a rustic wooden table by the window and asked to try both, I could already tell that this would be more than just a quick coffee stop.
It was obvious while sipping the matcha latte that Biebs & Ash-Goshen takes great pride in its product’s quality. Unlike the syrupy drinks you find in a hurry, the flavor was delicate, earthy, and refreshingly floral. The vegan tart had a velvety texture, rich chocolate flavor, and a crisp crust that perfectly balanced it all. Every bite brought a smile to my face. The other patrons appeared to be just as enchanted: two friends chatting animatedly over pastries, a student tapping away at a laptop, and a pair sketching in their notebooks.
The barista and I had a brief conversation during which she informed me of their seasonal menu rotation and local sourcing initiatives. I wrote a note to myself before I left, telling myself to return with friends and perhaps try the matcha mocktail they suggested. As I left, the vibrant yet welcoming atmosphere lingered in my mind; I felt rejuvenated, content, and eager for my next visit.
List Of Menu and Prices – 2025 Updated
Appetizers
Item
Description
Price
Deviled Eggs
Topped with bacon, everything bagel crunchies & green onion
$9
Pretzel Sticks
Three soft pretzels with house beer cheese
$8
Nashville Hot Curds
Fried cheese curds with Nashville hot seasoning & comeback sauce
Rotating canned beer, wine, seasonal cocktails (ask in-house for selection)
My Final Thoughts
Biebs & Ash – Goshen is more than just a place to grab a bite to eat; it’s a multi-sensory experience that blends strong flavors, creative culinary twists, and a cozy atmosphere. From their famous smashburgers to their delicious cinnamon rolls, each dish is prepared with love and uniqueness. This is a great place to relax, have a casual lunch, or treat yourself on the weekend. Their ever-changing specials and commitment to quality make every visit feel exciting and new. If you’re in Goshen, don’t miss this hidden gem; the taste is well worth it.
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